Neuroscience Validated: Why Google's Branding-First Strategy Wins and How to Predict It Before Launch
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Global spending on video advertising is over $500 billion, yet creative decisions are still primarily based on intuition. Don't risk 40-60% of your media budget on underperforming concepts.
This technical whitepaper validates an affordable, rapid, browser-based neuroscience testing platform that can predict real-world YouTube ad effectiveness.
Download the Technical Whitepaper
How North AI's General Score perfectly ranked three videos from a Smart Communications campaign, matching Google's finding that the Branding-First approach achieved 1.4x higher completion rates.
How North AI's General Score perfectly ranked three videos from a Smart Communications campaign, matching Google's finding that the Branding-First approach achieved 1.4x higher completion rates.
The three critical neuroscience metrics—Attention, Emotion, and Cognitive Load—that correlate with superior ad performance.
The three critical neuroscience metrics—Attention, Emotion, and Cognitive Load—that correlate with superior ad performance.
Why the "myth of intrusive branding" is wrong, with data showing early branding does not increase cognitive load.
Why the "myth of intrusive branding" is wrong, with data showing early branding does not increase cognitive load.
Neuroscience Validated: Why Google's Branding-First Strategy Wins and How to Predict It Before Launch
Global spending on video advertising is over $500 billion, yet creative decisions are still primarily based on intuition. Don't risk 40-60% of your media budget on underperforming concepts.
This technical whitepaper validates an affordable, rapid, browser-based neuroscience testing platform that can predict real-world YouTube ad effectiveness.
Download the Technical Whitepaper
How North AI's General Score perfectly ranked three videos from a Smart Communications campaign, matching Google's finding that the Branding-First approach achieved 1.4x higher completion rates.
The three critical neuroscience metrics—Attention, Emotion, and Cognitive Load—that correlate with superior ad performance.
Why the "myth of intrusive branding" is wrong, with data showing early branding does not increase cognitive load.