At North AI, we believe that understanding audiences is the cornerstone of impactful content. Our journey began in 2020, when the co-founding team built and scaled a tech platform that connected tens of thousands of premium content creators with global audiences. After growing the platform and successfully selling it to a leading media company in Latin America, we gained invaluable insights into the challenges faced by the media and entertainment industry. .

This experience revealed a critical gap in how content creators, distributors, and investors predict audience engagement and success. Inspired by this, we launched North AI—a next-generation platform combining cutting-edge AI with Neuroscience technology to transform the way video content is tested, analyzed, and developed.

We’ve built North AI alongside 100+ industry partners  from major blue-chip organisation through to SME’s, to ensure we buid something businesses truly want. These consultations revealed  that all problems could be solved with one simple approach, and that became our mission, to bridge the gap between creators and their audiences. From our humble beginnings to becoming a trusted partner, our goal remains clear: bringing audiences closer to content.