Case Studies

How Attention Distribution Impacts Content Success

Rishi Kapoor

We Recreated Apple's '1984' Super Bowl Ad Using AI for $100. Then We Measured Both.

Rishi Kapoor

Which Pet Food Package Design Drives Purchase Intent? A Neuromarketing Study

Rishi Kapoor

We Predicted Every Outcome of Wistia's $60K Video Ad Experiment

Lucas Cazelli

We Spent £600 to Validate a Billion-Dollar Question: Branding or Storytelling?

Lucas Cazelli

The 8-Second Brain: Why Video Ads Die Before They Start

Lucas Cazelli

The Death of Self-Reported Data: Why Neuroscience is Replacing Focus Groups

Lucas Cazelli

Why Your Marketing Team Is Flying Blind

Lucas Cazelli