For Creators
Stop Guessing If Your Video Will Perform
Stop Guessing If Your Video Will Perform
Stop Guessing If Your Video Will Perform
You need to know—before you upload—whether your video will retain viewers or get buried by the algorithm.
North AI predicts your retention curve, shows where viewers drop off, and benchmarks you against
top performers in your niche. In minutes.
You need to know—before you upload—whether your video will retain viewers or get buried by the algorithm. North AI predicts your retention curve, shows where viewers drop off, and benchmarks you against top performers in your niche. In minutes.
You need to know—before you upload—whether your video will retain viewers or get buried by the algorithm. North AI predicts your retention curve, shows where viewers drop off, and benchmarks you against top performers in your niche. In minutes.
Algorithm favors videos that retain.
Know yours before you upload.
The Algorithm Only Cares
About One Thing: Retention
The Algorithm Only Cares About One Thing: Retention
The Algorithm Only Cares
About One Thing: Retention
Retention = Reach
Retention = Reach
• Low retention kills distribution
High retention gets pushed
Competitors already optimize it
You’re guessing
Fast Output, Zero Insight
• Posting nonstop to stay relevant
No testing time
Others publish same volume—but win
You don’t know why
Data Arrives Too Late
• Platforms show retention after damage
Lost views, subs, deals
No pre-upload insight
Guessing repeats
Focus Groups
• £50K+ per study
• Takes 3 weeks
• Self-reported opinions (unreliable)
A/B Testing
• Only works post-launch
• Waste budget testing losers
• No insights on how to fix
Retention = Reach
• Low retention kills distribution
High retention gets pushed
Competitors already optimize it
You’re guessing
Focus Groups
• £50K+ per study
• Takes 3 weeks
• Self-reported opinions (unreliable)
A/B Testing
• Only works post-launch
• Waste budget testing losers
• No insights on how to fix
Retention decides winners.
What if you saw where you lose viewers—and how you stack up—before publishing?
Retention decides winners.
What if you saw where you lose viewers—and how you stack up—before publishing?
Retention decides winners.
What if you saw where you lose viewers—and how you stack up—before publishing?
How it works
Measure Your Retention.
Benchmark Against Top Performers.
Fix Before You Upload.
Measure Your Retention.
Benchmark Against Top Performers. Fix Before You Upload.
Measure Your Retention.
Benchmark Against Top Performers.
Fix Before You Upload.
North AI predicts your retention curve before you publish. See exactly where you're losing viewers, compare your performance to the top creators in your niche, and know what to fix—in minutes, not days.
North AI predicts your retention curve before you publish. See exactly where you're losing viewers, compare your performance to the top creators in your niche, and know what to fix—in minutes, not days.
North AI predicts your retention curve before you publish. See exactly where you're losing viewers, compare your performance to the top creators in your niche, and know what to fix—in minutes, not days.
1 step
2 step
3 step
Upload Your Video (Draft or Final)
Paste a YouTube link or upload your file. Works with rough cuts—test early, fix fast, keep your upload pace.
1 step
2 step
3 step
Upload Your Video
(Draft or Final)
Paste a YouTube link or upload your file. Works with rough cuts—test early, fix fast, keep your upload pace.
1 step
2 step
3 step
Upload Your Video
(Draft or Final)
Paste a YouTube link or upload your file. Works with rough cuts—test early, fix fast, keep your upload pace.
Comparison
Retention = Algorithm Reach. Low Retention = Buried.
Retention = Algorithm
Reach.
Low Retention = Buried.
Retention = Algorithm Reach.
Low Retention = Buried.
Without Retention Data:
Produce video fast to stay consistent
Produce video fast to stay consistent
Produce video fast to
stay consistent
No time to test—just upload
85% of results driven by creative (Google ABCD)
85% of results driven by creative (Google ABCD)
Retention drops at 0:45
Retention drops at 0:45
Retention drops at 0:45
Algorithm suppresses your video
Algorithm suppresses your video
Algorithm suppresses your video
Wasted production, lost momentum
Wasted production, lost momentum
Wasted production, lost momentum
Competitors with better retention get your audience
Competitors with better retention get your audience
Competitors with better retention get your audience
V/S
Produce video fast to stay consistent
Produce video fast to stay consistent
Produce video fast to
stay consistent
Test retention in 5 minutes before upload
Test retention in 5 minutes before upload
Test retention in 5 minutes before upload
See you're losing 40% at 0:45—hook is weak
Launch only neuroscience-validated winner
Launch only neuroscience-validated winner
Fix the hook, test again
Result: Avoid £300K waste, optimize from day 1
Fix the hook, test again
Upload with 65%+ retention through the hook
Result: Avoid £300K waste, optimize from day 1
Upload with 65%+ retention through the hook
Algorithm pushes your video, not theirs
Result: Avoid £300K waste, optimize from day 1
Algorithm pushes your video, not theirs
Use Cases
Test Fast. Publish Faster.
Outperform Consistently.
Test Fast. Publish Faster.
Outperform Consistently.
Test Fast. Publish Faster.
Outperform Consistently.
Predict Retention Before Upload
Predict Retention Before Upload
See your full retention curve in minutes. Know exactly where viewers drop off, fix those moments, and upload with confidence—every single video.
Keep Your Production Pace
Keep Your Production Pace
Publishing 2-3x per week? Test each video in 5 minutes. No slowdown to your workflow—just better results from every upload.
Reduce Revision Cycles
Know what works before presenting. Test multiple concepts internally, only show clients the neuroscience-validated winner.
Prove Campaign Performance
Predict results pre-launch. "Our data shows this creative will hold attention 37% longer than your current campaign."
Benchmark Against Top Performers
Benchmark Against Top Performers
Compare your video to the best in your niche. See what they're doing at 0:10, 0:30, 2:00 that you're not. Learn the patterns that drive retention.
Know what works before presenting. Test multiple concepts internally, only show clients the neuroscience-validated winner.
Learn What's Working (and What's Not)
Learn What's Working (and What's Not)
Track your retention patterns across videos. See which formats, hooks, and pacing styles perform best for YOUR audience. Stop repeating mistakes.
What you get
What You Get
in Every Report
What You Get
in Every Report
Discover features designed to simplify workflows, boost productivity, and
improve team collaboration seamlessly.
Full Retention Curve
Full Retention Curve
Your predicted retention graph—second by second. See exactly where viewers stay engaged and where they click away. Just like YouTube Analytics, but BEFORE you upload.
Your predicted retention graph—second by second. See exactly where viewers stay engaged and where they click away. Just like YouTube Analytics, but BEFORE you upload.
Top Performer Comparison
Top Performer Comparison
Your retention overlaid against the best videos in your niche. See the gap. Know exactly where you need to improve to compete.
Your retention overlaid against the best videos in your niche. See the gap. Know exactly where you need to improve to compete.
Hook Score (First 30 Seconds)
Hook Score (First 30 Seconds)
The hook decides everything. Get a score for your first 30 seconds plus specific feedback on what's working, what's weak, and how to fix it.
The hook decides everything. Get a score for your first 30 seconds plus specific feedback on what's working, what's weak, and how to fix it.
Drop-Off Points
Drop-Off Points
"At 1:45, you'll lose 28% of remaining viewers." Know the exact moments and WHY—pacing issue? weak visual? confusing transition?
"At 1:45, you'll lose 28% of remaining viewers." Know the exact moments and WHY—pacing issue? weak visual? confusing transition?
What Top Performers Do Differently
What Top Performers Do Differently
See specific patterns from high-retention videos in your niche. What are they doing at 0:10, 0:30, 1:00 that you're not?
See specific patterns from high-retention videos in your niche. What are they doing at 0:10, 0:30, 1:00 that you're not?
Actionable Fixes
Actionable Fixes
Not just problems—solutions. "Tighten 0:45-1:00 by 8 seconds" or "Add pattern interrupt at 2:15." Fix fast, test again, upload.
Not just problems—solutions. "Tighten 0:45-1:00 by 8 seconds" or "Add pattern interrupt at 2:15." Fix fast, test again, upload.
What you get
What You Get
in Every Report
Full Retention Curve
Full Retention Curve
Your predicted retention graph—second by second. See exactly where viewers stay engaged and where they click away. Just like YouTube Analytics, but BEFORE you upload.
Your predicted retention graph—second by second. See exactly where viewers stay engaged and where they click away. Just like YouTube Analytics, but BEFORE you upload.
Eye-Tracking Heat Maps
Visual proof of where viewers look at each frame. "Your logo isn't being seen—here's the data."
Top Performer Comparison
Top Performer Comparison
Your retention overlaid against the best videos in your niche. See the gap. Know exactly where you need to improve to compete.
Hook Score (First 30 Seconds)
Hook Score (First 30 Seconds)
The hook decides everything. Get a score for your first 30 seconds plus specific feedback on what's working, what's weak, and how to fix it.
Drop-Off Points
Drop-Off Points
"At 1:45, you'll lose 28% of remaining viewers." Know the exact moments and WHY—pacing issue? weak visual? confusing transition?
Actionable Fixes
Actionable Fixes
Not just problems—solutions. "Tighten 0:45-1:00 by 8 seconds" or "Add pattern interrupt at 2:15." Fix fast, test again, upload.
What Top Performers Do Differently
What Top Performers Do Differently
See specific patterns from high-retention videos in your niche. What are they doing at 0:10, 0:30, 1:00 that you're not?
See specific patterns from high-retention videos in your niche. What are they doing at 0:10, 0:30, 1:00 that you're not?
Workflow Integration
Fits Your Existing Process
Fits Your Existing Process
Discover features designed to simplify workflows, boost productivity, and
improve team collaboration seamlessly.
Discover features designed to simplify workflows, boost productivity,
and improve team collaboration seamlessly.
Experience blazing speeds with our optimized infrastructure. Deploy in seconds, scale instantly.
Bank-grade encryption and compliance. Your data is protected with military-level security protocols.
Apply retention fixes from report
**→ North AI Retest (Optional):** Confirm improvements
Experience blazing speeds with our optimized infrastructure. Deploy in seconds, scale instantly.
Rough cut → fine cut
→ North AI (5 min): Test retention, see drop-off points
Apply retention fixes from report
→ North AI Retest (Optional): Confirm improvements
Upload with retention data backing you
Experience blazing speeds with our optimized infrastructure. Deploy in seconds, scale instantly.
Bank-grade encryption and compliance. Your data is protected with military-level security protocols.
Apply retention fixes from report
**→ North AI Retest (Optional):** Confirm improvements
Results
Algorithm pushes your video
Higher average retention across all uploads
Consistent improvement, not random luck
Algorithm pushes your video
Higher average retention across all uploads
Consistent improvement, not random luck
Algorithm pushes your video
Higher average retention across all uploads
Consistent improvement, not random luck
Workflow Integration
Fits Your Existing Process
Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.
Comparison
How Creators Measure Retention Today
How Creators Measure
Retention Today
How Creators Measure Retention Today
£1.3M
Government Funding
6 UK Government deep-tech grants (£1.3M funding). <5% approval rate. Rigorous scientific vetting.
Patent-pending
Technology
3+ years R&D. Proprietary brain correlation algorithms. Not facial coding—actual engagement patterns.
Proven Team
Co-founders: Previous exit (Paus.tv → DMD Media). CEO: Ex-Sony, NBC Universal, Warner Bros.
We speak your language.
£1.3M
Government Funding
6 UK Government deep-tech grants from Innovate UK (<5% approval rate)
Patent-pending
Technology
3+ years neuroscience + AI research. Proprietary brain correlation algorithms.
Proven
Team
Previous exit (Paus.tv → DMD Media). CEO: Ex-Sony, NBC, Warner Bros. Chief Scientist: PhD.
£1.3M
Government Funding6 UK Government deep-tech grants from Innovate UK (<5% approval rate)
Patent-pending
Technology3+ years neuroscience + AI research. Proprietary brain correlation algorithms.
Proven
TeamPrevious exit (Paus.tv → DMD Media). CEO: Ex-Sony, NBC, Warner Bros. Chief Scientist: PhD.
£1.3M
Government Funding6 UK Government deep-tech grants from Innovate UK (<5% approval rate)
Patent-pending
Technology3+ years neuroscience + AI research. Proprietary brain correlation algorithms.
Proven
TeamPrevious exit (Paus.tv → DMD Media). CEO: Ex-Sony, NBC, Warner Bros. Chief Scientist: PhD.
£1.3M
Government Funding6 UK Government deep-tech grants from Innovate UK (<5% approval rate)
Patent-pending
Technology3+ years neuroscience + AI research. Proprietary brain correlation algorithms.
Proven
TeamPrevious exit (Paus.tv → DMD Media). CEO: Ex-Sony, NBC, Warner Bros. Chief Scientist: PhD.
Pricing & Plans
Simple Pricing, No BS
Simple Pricing, No BS
Test 1 video free
Full attention analysis
Basic recommendations
See if it works for you
10 videos per month
Full neuroscience reports
Priority processing
Niche benchmarking
Unlimited videos
Thumbnail testing
Script/concept validation
Team access (editor, etc.)
10 videos per month
Full neuroscience reports
Priority processing
Niche benchmarking
Test 1 video free
Full attention analysis
Basic recommendations
See if it works for you
Unlimited videos
Thumbnail testing
Script/concept validation
Team access (editor, etc.)
Test 1 video free
Full attention analysis
Basic recommendations
See if it works for you
10 videos per month
Full neuroscience reports
Priority processing
Niche benchmarking
Unlimited videos
Thumbnail testing
Script/concept validation
Team access (editor, etc.)
Request a Demo
Know Your Retention Before You Upload
Know Your Retention Before You Upload
Know Your Retention
Before You Upload
See how your creative performs before you launch.
Request a demo or test your first video.
The algorithm decides based on retention. Stop guessing. See exactly where viewers drop off, how you compare to top performers, and what to fix—
before you hit publish.
See how your creative performs before you launch.
Request a demo or test your first video.
FAQs