For Brands

Win More Pitches
with Neuroscience Validation

Win More Pitches
with Neuroscience Validation

Stop defending creative with opinions. North AI backs your concepts with brain data—before the client meeting.
Deliver neuroscience-validated recommendations in <12 hours.

Stop defending creative with opinions. North AI backs your concepts with brain data—before the client meeting. Deliver neuroscience-validated recommendations in <12 hours.

Stop defending creative with opinions.
North AI backs your concepts with brain data—before the client meeting.
Deliver neuroscience-validated recommendations in <12 hours.

V/S

V/S

The Creative Testing Dilemma

The Creative Testing Dilemma

The Creative Testing Dilemma

Clients Reject Creative

• 60% of concepts get rejected

• "Can you prove this will work?"

• Lose hours reworking based on subjective feedback

Focus Groups Too Slow

• £50K+ per study

• Takes 3 weeks—client won't wait

• Results come after pitch deadline

No Data to Back Ideas

• Defend creative with "industry best practices"

• Client asks "how do you know?"

• Lose competitive pitches to agencies with proof

Focus Groups

Too Slow

• £50K+ per study

• Takes 3 weeks—client won't wait

• Results come after pitch deadline

No Data to Back Ideas

• Defend creative with "industry best practices"

• Client asks "how do you know?"

• Lose competitive pitches to agencies with proof

Clients Reject Creative

• 60% of concepts get rejected

• "Can you prove this will work?"

• Lose hours reworking based on subjective feedback

Focus Groups Too Slow

• £50K+ per study

• Takes 3 weeks—client won't wait

• Results come after pitch deadline

No Data to Back Ideas

• Defend creative with "industry best practices"

• Client asks "how do you know?"

• Lose competitive pitches to agencies with proof

You create brilliant work. But without neuroscience backing, it's just your opinion vs the client's. 
What if you could walk into every pitch with brain data showing exactly
why your concept works?

You create brilliant work. But without neuroscience backing, it's just your opinion vs the client's. What if you could walk into every pitch with brain data showing exactly why your concept works?

You create brilliant work. But without neuroscience backing, it's just your opinion vs the client's. What if you could walk into every pitch with brain data showing exactly why your concept works?

How it works

Back Every Creative Decision
with Brain Data

Back Every Creative Decision
with Brain Data

Back Every Creative Decision with Brain Data

North AI gives you neuroscience-validated proof that your creative works—before you present to clients. Test concepts in <12 hours, win more pitches, reduce revisions.

North AI gives you neuroscience-validated proof that your creative works—before you present to clients. Test concepts in <12 hours, win more pitches, reduce revisions.

North AI gives you neuroscience-validated proof that your creative works—before you present to clients. Test concepts in <12 hours, win more pitches, reduce revisions.

1 step

2 step

3 step

Upload Client's Video (or Your Concept)

Test existing campaign creative, new concepts, or multiple variations. YouTube link or file upload.

1 step

2 step

3 step

Upload Client's Video
(or Your Concept)

Test existing campaign creative, new concepts, or multiple variations. YouTube link or file upload.

1 step

2 step

3 step

Upload Client's Video
(or Your Concept)

Test existing campaign creative, new concepts, or multiple variations. YouTube link or file upload.

Comparison

The Cost of Rejected Creative

The Cost of Rejected Creative

The Cost of Rejected
Creative

Typical Agency Workflow

Typical Agency Workflow

Typical Agency Workflow

Create 3 concepts (80 hours team time)

Create 3 concepts

(80 hours team time)

Create 3 concepts
(80 hours team time)

Client rejects 2, uncertain about 1

85% of results driven by creative (Google ABCD)

Client rejects 2, uncertain about 1

Rework based on subjective opinions
(40+ hours)

Rework based on subjective opinions (40+ hours)

Rework based on subjective opinions (40+ hours)

Still no guarantee it will perform

Still no guarantee it will perform

Result: 120+ hours, frustrated team, uncertain outcome

Result:
120+ hours, frustrated team, uncertain outcome

Result: 120+ hours, frustrated team, uncertain outcome

V/S

Logo

Create 3 concepts (80 hours)

Create 3 concepts
(80 hours)

Create 3 concepts (80 hours)

Test all 3 with North AI (£1,800, <12 hours)

Test all 3 with North AI
(£1,800, <12 hours)

Present with neuroscience validation

Launch only neuroscience-validated winner

Present with neuroscience validation

Client approves winning concept immediately

Client approves winning concept immediately

Result: No rework, confident decision, happy client

Result:
No rework, confident decision, happy client

Result: No rework, confident decision, happy client

Use Cases

From Pitch to Proof—Every Stage

From Pitch to Proof—Every Stage

From Pitch to Proof—Every Stage

Win Competitive Pitches

Walk into pitch with neuroscience data showing why your concept outperforms competitors. "We tested this with 120 people in your target demo—here's the brain data."

Get Client Approval Faster

Eliminate subjective debates. Show clients exactly where their audience engages, what confuses them, how to optimize.

Reduce Revision Cycles

Know what works before presenting. Test multiple concepts internally, only show clients the neuroscience-validated winner.

Prove Campaign Performance

Predict results pre-launch. "Our data shows this creative will hold attention 37% longer than your current campaign."

Reduce Revision Cycles

Know what works before presenting. Test multiple concepts internally, only show clients the neuroscience-validated winner.

Know what works before presenting. Test multiple concepts internally, only show clients the neuroscience-validated winner.



Prove Campaign Performance

Predict results pre-launch. "Our data shows this creative will hold attention 37% longer than your current campaign."

What you get

What Your Clients
See in Reports

What Your Clients See in Reports

Discover features designed to simplify workflows, boost productivity, and
improve team collaboration seamlessly.

Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.

Dashboard Image
Dashboard Image

Engagement Timeline

Engagement Timeline

Second-by-second attention, cognitive load, emotional activation curves. Show clients exactly where their audience engages or drops off.

Second-by-second attention, cognitive load, emotional activation curves. Show clients exactly where their audience engages or drops off.

Eye-Tracking Heat Maps

Eye-Tracking Heat Maps

Visual proof of where viewers look at each frame. "Your logo isn't being seen—here's the data."

Visual proof of where viewers look at each frame. "Your logo isn't being seen—here's the data."

Neuroscience Metrics

Neuroscience Metrics

Attention degree, brain activation, cognitive load (EEG-proxy signals). Scientific validation, not opinions.

Attention degree, brain activation, cognitive load (EEG-proxy signals). Scientific validation, not opinions.

AI Persona Chat

AI Persona Chat

Let clients ask questions: "Why did attention drop at 0:15?" Get answers from simulated audience member.

Let clients ask questions: "Why did attention drop at 0:15?" Get answers from simulated audience member.

Competitive Benchmarks

Competitive Benchmarks

Show how their creative compares to industry benchmarks using same methodology. "Your intro holds attention 2x longer than competitor average."

Show how their creative compares to industry benchmarks using same methodology. "Your intro holds attention 2x longer than competitor average."

Optimization Recommendations

Optimization Recommendations

Data-backed suggestions on what to fix, why, and how. Turn brain data into actionable creative direction.

Data-backed suggestions on what to fix, why, and how. Turn brain data into actionable creative direction.

What you get

What Your Clients See
in Reports

Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.

Dashboard Image
Dashboard Image

Engagement Timeline

Second-by-second attention, cognitive load, emotional activation curves. Show clients exactly where their audience engages or drops off.

Eye-Tracking Heat Maps

Visual proof of where viewers look at each frame. "Your logo isn't being seen—here's the data."

Neuroscience Metrics

Attention degree, brain activation, cognitive load (EEG-proxy signals). Scientific validation, not opinions.

AI Persona Chat

Let clients ask questions: "Why did attention drop at 0:15?" Get answers from simulated audience member.

Competitive Benchmarks

Show how their creative compares to industry benchmarks using same methodology. "Your intro holds attention 2x longer than competitor average."

Optimization Recommendations

Data-backed suggestions on what to fix, why, and how. Turn brain data into actionable creative direction.

Workflow Integration

Fits Your Existing Process

Fits Your Existing Process

Discover features designed to simplify workflows, boost productivity, and
improve team collaboration seamlessly.

Discover features designed to simplify workflows, boost productivity,
and improve team collaboration seamlessly.

Week 1

Experience blazing speeds with our optimized infrastructure. Deploy in seconds, scale instantly.

Week 2

Bank-grade encryption and compliance. Your data is protected with military-level security protocols.

Week 3

Intelligent automation that learns from your workflow. Let AI handle the repetitive tasks.

Week 1: Creative Development

Your team develops 3 campaign concepts for client pitch


→ North AI Check-In: Upload concepts for quick validation (optional)

Week 2

Bank-grade encryption and compliance. Your data is protected with military-level security protocols.

Week 3

Intelligent automation that learns from your workflow. Let AI handle the repetitive tasks.

Week 1

Your team develops 3 campaign concepts for client pitch


→ North AI Check-In: Upload concepts for quick validation (optional)

Week 2

Leadership reviews concepts, selects top 2


→ North AI Test: Test both concepts with client's target demo (£1,200, 24hrs)

Week 3

Present winning concept backed by neuroscience data


→ North AI Report: Show clients brain data proving why it works

Results

  • Win competitive pitch

  • No revision cycles

  • No "let me think about it"

  • Client approves immediately

  • Win competitive pitch

  • No revision cycles

  • No "let me think about it"

  • Client approves immediately

Workflow Integration

Fits Your Existing Process

Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.

Comparison

How Agencies Use
North AI vs Traditional Methods

How Agencies Use
North AI vs Traditional Methods

How Agencies Use
North AI vs
Traditional Methods

£1.3M
Government Funding

6 UK Government deep-tech grants (£1.3M funding). <5% approval rate. Rigorous scientific vetting.

Patent-pending
Technology

3+ years R&D. Proprietary brain correlation algorithms. Not facial coding—actual engagement patterns.

Proven Team

Co-founders: Previous exit (Paus.tv → DMD Media). CEO: Ex-Sony, NBC Universal, Warner Bros.
We speak your language.

£1.3M
Government Funding

6 UK Government deep-tech grants from Innovate UK (<5% approval rate)

Patent-pending
Technology


3+ years neuroscience + AI research. Proprietary brain correlation algorithms.

Proven
Team

Previous exit (Paus.tv → DMD Media). CEO: Ex-Sony, NBC, Warner Bros. Chief Scientist: PhD.

  • £1.3M
    Government Funding

    6 UK Government deep-tech grants from Innovate UK (<5% approval rate)

  • Patent-pending
    Technology

    3+ years neuroscience + AI research. Proprietary brain correlation algorithms.

  • Proven
    Team

    Previous exit (Paus.tv → DMD Media). CEO: Ex-Sony, NBC, Warner Bros. Chief Scientist: PhD.

  • £1.3M
    Government Funding

    6 UK Government deep-tech grants from Innovate UK (<5% approval rate)

  • Patent-pending
    Technology

    3+ years neuroscience + AI research. Proprietary brain correlation algorithms.

  • Proven
    Team

    Previous exit (Paus.tv → DMD Media). CEO: Ex-Sony, NBC, Warner Bros. Chief Scientist: PhD.

  • £1.3M
    Government Funding

    6 UK Government deep-tech grants from Innovate UK (<5% approval rate)

  • Patent-pending
    Technology

    3+ years neuroscience + AI research. Proprietary brain correlation algorithms.

  • Proven
    Team

    Previous exit (Paus.tv → DMD Media). CEO: Ex-Sony, NBC, Warner Bros. Chief Scientist: PhD.

Pricing & Plans

Flexible Pricing
for Agency Workflows

Flexible Pricing
for Agency Workflows

Pitch Testing

Perfect for small teams and startups.

£600

per video

Test single concept

Full neuroscience report

<12 hour turnaround

Perfect for competitive pitches

Campaign Development

Ideal for growing teams and projects.

£2,500

/ month

5 videos per month

Priority turnaround (6-8hrs)

Test multiple concepts per client

Quarterly strategy reviews

Agency Partnership

Built for large organizations needs.

Custom

Unlimited testing

White-label reports (your branding)

API access for workflow integration

Dedicated account manager

Multi-client support

Pay-per-test

Affordable Testing

Subscribe & Save

Pitch Testing

Perfect for small teams and startups.

£600

per video

Test single concept

Full neuroscience report

<12 hour turnaround

Perfect for competitive pitches

Campaign Development

Ideal for growing teams and projects.

£2,500

/ month

5 videos per month

Priority turnaround ( 6-8hrs )

Test multiple concepts per client

Quarterly strategy reviews

Agency Partnership

Built for large organizations needs.

Custom

Unlimited testing

White-label reports (your branding)

API access for workflow integration

Dedicated account manager

Multi-client support

Pay-per-test

Affordable Testing

Subscribe & Save

Pitch Testing

Perfect for small teams and startups.

£600

per video

Test single concept

Full neuroscience report

<12 hour turnaround

Perfect for competitive pitches

Campaign Development

Ideal for growing teams and projects.

£2,500

/ month

5 videos per month

Priority turnaround (6-8hrs)

Quarterly strategy reviews

Test multiple concepts per client

Agency Partnership

Built for large organizations needs.

Custom

Unlimited testing

White-label reports (your branding)

API access for workflow integration

Dedicated account manager

Multi-client support

  • Pay-per-test

  • Affordable Testing

  • Subscribe & Save

  • Pay-per-test

  • Affordable Testing

  • Subscribe & Save

  • Pay-per-test

  • Affordable Testing

  • Subscribe & Save

Request a Demo

Ready to Win More Pitches?

Ready to Win More Pitches?

Ready to Win
More Pitches?

Stop defending creative with opinions. Start backing concepts with neuroscience. Request a demo or test your first campaign.

Stop defending creative with opinions. Start backing concepts with neuroscience. Request a demo or test your first campaign.

Stop defending creative with opinions. Start backing concepts with neuroscience. Request a demo or test your first campaign.

Request a Demo

Request a Demo

Request a Demo

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FAQs

Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

Can we white-label reports?
Can we white-label reports?
Can we white-label reports?
How fast for pitch deadlines?
How fast for pitch deadlines?
How fast for pitch deadlines?
Can we test multiple concepts?
Can we test multiple concepts?
Can we test multiple concepts?
Do we need client approval first?
Do we need client approval first?
Do we need client approval first?
What video formats work?
What video formats work?
What video formats work?
Can clients see raw data?
Can clients see raw data?
Can clients see raw data?