For Brands
Win More Pitches
with Neuroscience Validation
Stop Wasting Media Budget on Failing Creative
Stop defending creative with opinions. North AI backs your concepts with brain data—before the client meeting.
Deliver neuroscience-validated recommendations in <12 hours.
85% of video ads fail in 5 seconds. North AI predicts performance before launch using neuroscience + AI. Know what works—before you spend £500K on media.
85% of video ads fail in 5 seconds. North AI predicts performance before launch using neuroscience + AI. Know what works—before you spend £500K on media.
V/S
V/S
The Creative Testing Dilemma
The Creative Testing Dilemma
Clients Reject Creative
Clients Reject Creative
• 60% of concepts get rejected
• "Can you prove this will work?"
• Lose hours reworking based on subjective feedback
Focus Groups
Too Slow
• £50K+ per study
• Takes 3 weeks—client won't wait
• Results come after pitch deadline
No Data to Back Ideas
• Defend creative with "industry best practices"
• Client asks "how do you know?"
• Lose competitive pitches to agencies with proof
Focus Groups
Too Slow
• £50K+ per study
• Takes 3 weeks—client won't wait
• Results come after pitch deadline
No Data to Back Ideas
• Defend creative with "industry best practices"
• Client asks "how do you know?"
• Lose competitive pitches to agencies with proof
Clients Reject Creative
• 60% of concepts get rejected
• "Can you prove this will work?"
• Lose hours reworking based on subjective feedback
Focus Groups Too Slow
• £50K+ per study
• Takes 3 weeks—client won't wait
• Results come after pitch deadline
No Data to Back Ideas
• Defend creative with "industry best practices"
• Client asks "how do you know?"
• Lose competitive pitches to agencies with proof
You create brilliant work. But without neuroscience backing, it's just your opinion vs the client's.
What if you could walk into every pitch with brain data showing exactly
why your concept works?
You create brilliant work. But without neuroscience backing, it's just your opinion vs the client's. What if you could walk into every pitch with brain data showing exactly why your concept works?
You create brilliant work. But without neuroscience backing, it's just your opinion vs the client's. What if you could walk into every pitch with brain data showing exactly why your concept works?
How it works
Back Every Creative Decision
with Brain Data
Back Every Creative Decision with Brain Data
North AI gives you neuroscience-validated proof that your creative works—before you present to clients. Test concepts in <12 hours, win more pitches, reduce revisions.
North AI gives you neuroscience-validated proof that your creative works—before you present to clients. Test concepts in <12 hours, win more pitches, reduce revisions.
North AI gives you neuroscience-validated proof that your creative works—before you present to clients. Test concepts in <12 hours, win more pitches, reduce revisions.
1 step
2 step
3 step
Upload Client's Video (or Your Concept)
Test existing campaign creative, new concepts, or multiple variations. YouTube link or file upload.
1 step
2 step
3 step
Upload Client's Video
(or Your Concept)
Test existing campaign creative, new concepts, or multiple variations. YouTube link or file upload.
1 step
2 step
3 step
Upload Your Video
Upload creative or paste YouTube link.
Set target demographic (age, location, interests).
Use Cases
From Pitch to Proof—Every Stage
From Pitch to Proof—Every Stage
From Pitch to Proof—Every Stage
Win Competitive Pitches
Walk into pitch with neuroscience data showing why your concept outperforms competitors. "We tested this with 120 people in your target demo—here's the brain data."
Get Client Approval Faster
Eliminate subjective debates. Show clients exactly where their audience engages, what confuses them, how to optimize.
Reduce Revision Cycles
Know what works before presenting. Test multiple concepts internally, only show clients the neuroscience-validated winner.
Prove Campaign Performance
Predict results pre-launch. "Our data shows this creative will hold attention 37% longer than your current campaign."
Reduce Revision Cycles
Know what works before presenting. Test multiple concepts internally, only show clients the neuroscience-validated winner.
Know what works before presenting. Test multiple concepts internally, only show clients the neuroscience-validated winner.
Prove Campaign Performance
Predict results pre-launch. "Our data shows this creative will hold attention 37% longer than your current campaign."
Comparison
The Cost of Rejected Creative
The Cost of Rejected Creative
The Cost of Rejected
Creative
Typical Agency Workflow
Typical Agency Workflow
Create 3 concepts (80 hours team time)
Create 3 concepts (80 hours team time)
Create 3 concepts (80 hours team time)
Client rejects 2, uncertain about 1
85% of results driven by creative (Google ABCD)
Client rejects 2, uncertain about 1
Rework based on subjective opinions
(40+ hours)
Rework based on subjective opinions
(40+ hours)
Rework based on subjective opinions (40+ hours)
Still no guarantee it will perform
Still no guarantee it will perform
Still no guarantee it will perform
Result: 120+ hours, frustrated team, uncertain outcome
Result: 120+ hours, frustrated team, uncertain outcome
Result: 120+ hours, frustrated team, uncertain outcome
V/S
Create 3 concepts (80 hours)
Create 3 concepts (80 hours)
Create 3 concepts (80 hours)
Test all 3 with North AI (£1,800, <12 hours)
Test all 3 with North AI (£1,800, <12 hours)
Test all 3 with North AI (£1,800, <12 hours)
Present with neuroscience validation
Launch only neuroscience-validated winner
Present with neuroscience validation
Client approves winning concept immediately
Client approves winning concept immediately
Result: No rework, confident decision, happy client
Result: No rework, confident decision, happy client
What you get
What Your Clients
See in Reports
Discover features designed to simplify workflows, boost productivity, and
improve team collaboration seamlessly.
Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.
Engagement Timeline
Engagement Timeline
Second-by-second attention, cognitive load, emotional activation curves. Show clients exactly where their audience engages or drops off.
Second-by-second attention, cognitive load, emotional activation curves. Show clients exactly where their audience engages or drops off.
Eye-Tracking Heat Maps
Eye-Tracking Heat Maps
Visual proof of where viewers look at each frame. "Your logo isn't being seen—here's the data."
Visual proof of where viewers look at each frame. "Your logo isn't being seen—here's the data."
Neuroscience Metrics
Neuroscience Metrics
Attention degree, brain activation, cognitive load (EEG-proxy signals). Scientific validation, not opinions.
Attention degree, brain activation, cognitive load (EEG-proxy signals). Scientific validation, not opinions.
AI Persona Chat
AI Persona Chat
Let clients ask questions: "Why did attention drop at 0:15?" Get answers from simulated audience member.
Let clients ask questions: "Why did attention drop at 0:15?" Get answers from simulated audience member.
Competitive Benchmarks
Competitive Benchmarks
Show how their creative compares to industry benchmarks using same methodology. "Your intro holds attention 2x longer than competitor average."
Show how their creative compares to industry benchmarks using same methodology. "Your intro holds attention 2x longer than competitor average."
Optimization Recommendations
Optimization Recommendations
Data-backed suggestions on what to fix, why, and how. Turn brain data into actionable creative direction.
Data-backed suggestions on what to fix, why, and how. Turn brain data into actionable creative direction.
What you get
What Your Clients See
in Reports
Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.
Engagement Timeline
Second-by-second attention, cognitive load, emotional activation curves. Show clients exactly where their audience engages or drops off.
Eye-Tracking Heat Maps
Visual proof of where viewers look at each frame. "Your logo isn't being seen—here's the data."
Neuroscience Metrics
Attention degree, brain activation, cognitive load (EEG-proxy signals). Scientific validation, not opinions.
AI Persona Chat
Let clients ask questions: "Why did attention drop at 0:15?" Get answers from simulated audience member.
Competitive Benchmarks
Show how their creative compares to industry benchmarks using same methodology. "Your intro holds attention 2x longer than competitor average."
Optimization Recommendations
Data-backed suggestions on what to fix, why, and how. Turn brain data into actionable creative direction.
What you get
Fits Your Existing Process
Discover features designed to simplify workflows, boost productivity, and
improve team collaboration seamlessly.
Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.
Week 1: Creative Development
Your team develops 3 campaign concepts for client pitch **→ North AI Check-In:** Upload concepts for quick validation (optional)
Week 2: Internal Review
Leadership reviews concepts, selects top 2 **→ North AI Test:** Test both concepts with client's target demo (£1,200, 24hrs)
Week 3: Client Pitch
Present winning concept backed by neuroscience data **→ North AI Report:** Show clients brain data proving why it works
Comparison
How Agencies Use North AI vs Traditional Methods
£1.3M
Government Funding
6 UK Government deep-tech grants (£1.3M funding). <5% approval rate. Rigorous scientific vetting.
Patent-pending
Technology
3+ years R&D. Proprietary brain correlation algorithms. Not facial coding—actual engagement patterns.
Proven Team
Co-founders: Previous exit (Paus.tv → DMD Media). CEO: Ex-Sony, NBC Universal, Warner Bros.
We speak your language.
Trusted by
"North AI let us validate 3 concepts in 24 hours. Client signed off without revisions. Saved 2 weeks and £45K in focus group costs. Game-changer for competitive pitches."
Name Surname, Account Director, Extreme Example Agency
£1.3M
Government Funding
6 UK Government deep-tech grants from Innovate UK (<5% approval rate)
Patent-pending
Technology
3+ years neuroscience + AI research. Proprietary brain correlation algorithms.
Proven
Team
Previous exit (Paus.tv → DMD Media). CEO: Ex-Sony, NBC, Warner Bros. Chief Scientist: PhD.
"North AI showed us exactly where our ad lost attention—before we spent £200K on media. The brain engagement metrics matched our actual performance data."
Name Surname, CMO, MyProtein Pro
£1.3M
Government Funding
6 UK Government deep-tech grants from Innovate UK (<5% approval rate)
Patent-pending
Technology
3+ years neuroscience + AI research. Proprietary brain correlation algorithms.
Proven
Team
Previous exit (Paus.tv → DMD Media). CEO: Ex-Sony, NBC, Warner Bros. Chief Scientist: PhD.
Comparison
How Agencies Use North AI
vs Traditional Methods
Comparison
How North AI Compares
How North AI Compares
Pricing & Plans
Flexible Pricing
for Agency Workflows
Flexible Pricing
for Agency Workflows
Flexible Pricing
for Agency Workflows
Test single concept
Full neuroscience report
<12 hour turnaround
Perfect for competitive pitches
5 videos per month
Priority turnaround ( 6-8hrs )
Test multiple concepts per client
Quarterly strategy reviews
Unlimited testing
White-label reports (your branding)
API access for workflow integration
Dedicated account manager
Multi-client support
Pay-per-test
Affordable Testing
Subscribe & Save
Test single concept
Full neuroscience report
<12 hour turnaround
Perfect for competitive pitches
5 videos per month
Priority turnaround ( 6-8hrs )
Test multiple concepts per client
Quarterly strategy reviews
Unlimited testing
White-label reports (your branding)
API access for workflow integration
Dedicated account manager
Multi-client support
Pay-per-test
Affordable Testing
Subscribe & Save
1 video analysis
Full report
<12hr delivery
5 videos/month
Priority turnaround
Quarterly reviews
Unlimited testing
API access
Dedicated support
Pay-per-test
Affordable Testing
Subscribe & Save
Contact
Ready to Win More Pitches?
Ready to Win More Pitches?
Ready to Win More Pitches?
Stop defending creative with opinions. Start backing concepts with neuroscience. Request a demo or test your first campaign.
Stop defending creative with opinions. Start backing concepts with neuroscience. Request a demo or test your first campaign.
See how your creative performs before you launch. Request a demo or test your first video.
FAQs