For Brands
Stop Wasting Media Budget
on Failing Creative
Stop Wasting Media Budget on Failing Creative
Stop Wasting Media Budget
on Failing Creative
85% of video ads fail in 5 seconds. North AI predicts performance before launch using neuroscience + AI.
Know what works—before you spend £500K on media.
85% of video ads fail in 5 seconds. North AI predicts performance before launch using neuroscience + AI. Know what works—before you spend £500K on media.
85% of video ads fail in 5 seconds. North AI predicts performance before launch using neuroscience + AI. Know what works—before you spend £500K on media.
V/S
V/S
The Creative Testing Dilemma
The Creative Testing Dilemma
Launch Blind
Launch Blind
• Wait 4-6 weeks for performance data
• Only see what failed, not why
• Can't optimize before media spend
• Wait 4-6 weeks for performance data
• Only see what failed, not why
• Can't optimize before media spend
Focus Groups
• £50K+ per study
• Takes 3 weeks
• Self-reported opinions (unreliable)
A/B Testing
• Only works post-launch
• Waste budget testing losers
• No insights on how to fix
Focus Groups
• £50K+ per study
• Takes 3 weeks
• Self-reported opinions (unreliable)
A/B Testing
• Only works post-launch
• Waste budget testing losers
• No insights on how to fix
Launch Blind
• Wait 4-6 weeks for performance data
• Only see what failed, not why
• Can't optimize before media spend
Focus Groups
• £50K+ per study
• Takes 3 weeks
• Self-reported opinions (unreliable)
A/B Testing
• Only works post-launch
• Waste budget testing losers
• No insights on how to fix
You optimize targeting and bidding. But creative drives 85% of campaign performance.
Why guess on the most important variable?
You optimize targeting and bidding. But creative drives 85% of campaign performance.
Why guess on the most important variable?
How it works
Predict Performance Pre-Launch
with Neuroscience
Predict Performance Pre-Launch
with Neuroscience
Predict Performance Pre-Launch
with Neuroscience
North AI combines eye-tracking, brain response patterns, and AI video analysis to show exactly how your target audience will respond—before you spend on media.
North AI combines eye-tracking, brain response patterns, and AI video analysis to show exactly how your target audience will respond—before you spend on media.
1 step
2 step
3 step
Upload Your Video
Upload creative or paste YouTube link. Set target demographic (age, location, interests).
1 step
2 step
3 step
Upload Your Video
Upload creative or paste YouTube link.
Set target demographic (age, location, interests).
1 step
2 step
3 step
Upload Your Video
Upload creative or paste YouTube link. Set target demographic (age, location, interests).
Comparison
The Cost of Bad Creative
The Cost of Bad Creative
The Cost of Bad Creative
Typical Campaign
£500K media spend
£500K media spend
£500K media spend
85% of results driven by creative
(Google ABCD)
85% of results driven by creative (Google ABCD)
85% of results driven by creative (Google ABCD)
Launch with untested creative = 60% chance of underperformance
Launch with untested creative = 60% chance of underperformance
Launch with untested creative = 60% chance of underperformance
Result: £300K+ wasted on failing ads
Result: £300K+ wasted on failing ads
Result: £300K+ wasted on failing ads
V/S
£600 per video test
£600 per video test
£600 per video test
Validate 3-5 concepts before launch
Validate 3-5 concepts before launch
Validate 3-5 concepts before launch
Launch only neuroscience-validated
winner
Launch only neuroscience-validated winner
Launch only neuroscience-validated winner
Result: Avoid £300K waste,
optimize from day 1
Result: Avoid £300K waste, optimize from day 1
Result: Avoid £300K waste,
optimize from day 1
What you get
What You Get
in Every Report
Discover features designed to simplify workflows, boost productivity, and
improve team collaboration seamlessly.
Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.
Engagement Timeline
Engagement Timeline
Second-by-second attention, cognitive load, and emotional activation curves.
Second-by-second attention, cognitive load, and emotional activation curves.
Eye-Tracking Heat Maps
Eye-Tracking Heat Maps
See exactly where your audience looks at each frame.
See exactly where your audience looks at each frame.
Neuroscience Metrics
Neuroscience Metrics
Attention degree, brain activation, cognitive load (EEG-proxy signals).
Attention degree, brain activation, cognitive load (EEG-proxy signals).
AI Persona Chat
AI Persona Chat
Ask questions: "Why did attention drop at 0:15?" Get answers from simulated audience.
Ask questions: "Why did attention drop at 0:15?" Get answers from simulated audience.
Competitive Benchmarks
Competitive Benchmarks
Your video vs industry standards using same methodology.
Your video vs industry standards using same methodology.
Optimization Recommendations
Optimization Recommendations
What to fix, why, and how—backed by neuroscience data.
What to fix, why, and how—backed by neuroscience data.
What you get
What You Get
in Every Report
Discover features designed to simplify workflows, boost productivity, and improve team collaboration seamlessly.
Engagement Timeline
Second-by-second attention, cognitive load, and emotional activation curves.
Eye-Tracking Heat Maps
See exactly where your audience looks at each frame.
Neuroscience Metrics
Attention degree, brain activation, cognitive load (EEG-proxy signals).
AI Persona Chat
Ask questions: "Why did attention drop at 0:15?" Get answers from simulated audience.
Competitive Benchmarks
Your video vs industry standards using same methodology.
Optimization Recommendations
What to fix, why, and how—backed by neuroscience data.
Comparison
How North AI Compares
£1.3M
Government Funding
6 UK Government deep-tech grants from Innovate UK (<5% approval rate)
Patent-pending
Technology
3+ years neuroscience + AI research. Proprietary brain correlation algorithms.
Proven Team
Previous exit (Paus.tv → DMD Media). CEO: Ex-Sony, NBC, Warner Bros. Chief Scientist: PhD.
Trusted by
"North AI showed us exactly where our ad lost attention—before we spent £200K on media. The brain engagement metrics matched our actual performance data."
Name Surname, CMO, MyProtein Pro
£1.3M
Government Funding
6 UK Government deep-tech grants from Innovate UK (<5% approval rate)
Patent-pending
Technology
3+ years neuroscience + AI research. Proprietary brain correlation algorithms.
Proven
Team
Previous exit (Paus.tv → DMD Media). CEO: Ex-Sony, NBC, Warner Bros. Chief Scientist: PhD.
"North AI showed us exactly where our ad lost attention—before we spent £200K on media. The brain engagement metrics matched our actual performance data."
Name Surname, CMO, MyProtein Pro
£1.3M
Government Funding
6 UK Government deep-tech grants from Innovate UK (<5% approval rate)
Patent-pending
Technology
3+ years neuroscience + AI research. Proprietary brain correlation algorithms.
Proven
Team
Previous exit (Paus.tv → DMD Media). CEO: Ex-Sony, NBC, Warner Bros. Chief Scientist: PhD.
Comparison
How North AI Compares
How North AI Compares
Comparison
How North AI Compares
How North AI Compares
Pricing & Plans
Simple, Transparent Pricing
Simple, Transparent Pricing
Simple, Transparent Pricing
1 video analysis
Full report
<12hr delivery
5 videos/month
Priority turnaround
Quarterly reviews
Unlimited testing
API access
Dedicated support
Pay-per-test
Affordable Testing
Subscribe & Save
1 video analysis
Full report
<12hr delivery
5 videos/month
Priority turnaround
Quarterly reviews
Unlimited testing
API access
Dedicated support
Pay-per-test
Affordable Testing
Subscribe & Save
1 video analysis
Full report
<12hr delivery
5 videos/month
Priority turnaround
Quarterly reviews
Unlimited testing
API access
Dedicated support
Pay-per-test
Affordable Testing
Subscribe & Save
Contact
Stop Guessing.
Start Validating.
Stop Guessing.
Start Validating.
Stop Guessing.
Start Validating.
See how your creative performs before you launch.
Request a demo or test your first video.
See how your creative performs before you launch. Request a demo or test your first video.
See how your creative performs before you launch.
Request a demo or test your first video.
FAQs